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Service Tech or Trusted Advisor
How does one become a trusted, professional technical service advisor? In primary school, children are asked the question, “What do you...
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Catalyst Global
Unique Strategic Programs
Customised global sales, service and marketing programs
The 7 most expensive words in business are:
"We have always done it that way!"
Die 6 teuersten Wörter im Geschäft sind:
"Wir haben es immer so gemacht!"
Las 7 palabras mas caras en negocios son:
“Siempre lo hemos hecho de esta manera!”
Les 6 mots les plus chers en affaires sont:
“On a toujours fait comme ça!"
De 6 duurste woorden in het bedrijfsleven zijn:
"we hebben het altijd zo gedaan."
商业中最昂贵的7个字是：
我们总是那样做！
Who we are
Catalyst Global Sales, Service and Marketing Programs
Training in the Region, for the Region
Established in Chicago in 1996, IGATM and Catalyst Global is a proven leader in Sales and Services development programs with world class equipment manufacturers spanning 55 countries. We provide fully customised Sales and Service development programs with face-to-face or Zoom/WebEx training based on the principle of training in the region, for the region.
At Catalyst we create exclusive, personalised programs from initial contact, to collaborative planning meetings, program execution and subsequent follow-up. Our courses are like no other - we immerse ourselves in our client's business in order to provide the most culturally and currently relevant, highly motivational workshops that produce results. We speak 6 languages, but more importantly we speak the language and opportunities of our clients.
Long term clients include MAN (D), Liebherr (D), Multivac (D), BOBST (CH), Muller Martini (CH) and Buhler (CH).
SalesService Overview
SaleServiceMarketing
TradeBrandFactory
Testimonials Do the Talking
What our clients are saying
Developing and promoting our people is always a good investment. Our front-line people are the face of our company. Catalyst brought everyone together and challenged their language - the way they communicate with our customer, all the way to how to write email, is critical to building a long term and profitable business. Particularly front-line technicians who face technical issues day-after-day, who might get frustrated, but since they're exposed to our customers we need to make sure they use proper language and don't let their frustrations determine the way they communicate.
Oliver Hoelzer
Liebherr Panama / Colombia
We needed a global sales and services development program. Tony comes with a deep knowledge of not only our products and processes, but decades of global, “World’s Best Practice” experience in complex machinery sales and services marketing. The success in having the same “Best Practice” messages transferred to both the global sales and global service organisation is tremendous. Tony’s ability to bring external ideas into our sales and services marketing, trade shows and other marketing activities has been invaluable.
Felix Stirnimann
President Global Services & Marketing
Müller Martini AG
Bringing Catalyst’s Sales and Service Programs to our entire local operation proved very valuable.
The sessions focused on our specific sales and service business. Our teams came away with practical
ideas to help improve customer engagement through our Customer Care organisation. Catalyst
challenged us on many things we do and have done over time, from investment proposals, to demonstrations
and PR. Their value was a chance to have experienced, fresh eyes on our operation and by that to improve!
Anders Kallman MULTIVAC Sweden AB
Jonathan and the Catalyst team brought a fresh and invigorating approach to the training of our Customer Service Teams. Working as we do in advanced Aircraft systems, at the leading edge of technology, it was refreshing to get exposure to “Best Practice” from other industries, presented in a very grounded and practical manner. Jonathan’s input into our sales processes and in particular a major bid to a globally renowned airline significantly raised our profile and standing.”
Trent Baker – VP Business Development
Triumph Product Support
Triumph Group, USA
Testimonials
Catalyst Insights
The Catalyst Global Team
At Catalyst Global, we have an exceptional team of consultants with expertise in various areas. We’re committed to solving complex business challenges using the latest technology and data resources, combined with our creative and collaborative strategic approach. Learn more about some of our talented professionals below.
Tony Kenney
CEO and Senior Consultant
Tony started the business as IGATM in 1996 in Chicago. After living and working in Australia, Germany, Turkey, South Africa and the United States for the MAN Group, he founded the company to create Global Sales and Services Development programs for large European based equipment manufacturers. Over the next 20 years, Tony expanded the programs span across 55 countries.
Combining a strong technical knowledge, an original and inspirational sales approach, and strong marketing background, Tony brings a truly unique blend of global experience and innovation to Catalyst Global.
Jonathan Clark
Partner
Jonathan is one of our senior professionals, with an eye for what makes a business succeed. With 40 years in the machinery business, he has been everything from an Electrical Apprentice, through Field Technician, Application Engineer, Project Manager and Regional Sales Manager to Country Managing Director, working on both the supplier and customer side of the fence. Jonathan is experienced across Europe, the Asia-Pacific and the Americas, and is ready to lead you on the path to success. He is fluent in English and German, delivering programs in both languages.
Adair Zanatto
Services Training Consultant
Catalyst Global was pleased to welcome Adair to the team in 2019. Adair was a beneficiary of Catalyst programs during his international career. An industrious, results-oriented trainer, Adair is also a passionate linguist, specialising in Spanish, Portuguese and English training, especially in our Latin America, Africa and Iberia programs.
Gary Hughes
Partner
Gary joins us with 35 years experience in the capital equipment industry with a strong focus business growth.
Gary brings to Catalyst Global in-depth experience implementing new strategies, technology commercialization and customer service experiences. With his hands-on leadership he has implemented management processes with organizational cadence, to ensure sustainable growth, with positive P&L results.
In his career, Gary has had leadership roles in capital equipment organizations including: Service Engineer, Project & Product Manager, Engineering Manager, GM Operations, Regional Director Sales & Service, Corp Marketing Director, President and CEO, throughout North America, and Europe.
Our Team
Contact us any time
To find how our services can benefit your organisation, call us or email us directly, or use the form.
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Christian Cerfontaine
Services Training Consultant
Christian led marketing efforts in machine sales and services of MAN-group printing division from 1990 until 2013 managing Benelux, France and North America markets. He piloted the various regions and cultures using creative and flexible solutions. After 2013 Christian led the Benelux branch of an international marketing execution production agency for 5 years before becoming a self-employed marketing and communication consultant. A motivated, goal driven professional, Christian specialises in French, Dutch and English training. Catalyst Global is pleased to welcome him to the team.
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