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What we offer
Global, customised, practical training programs specifically targeting your sales and marketing teams.
Selling capital equipment is a practical business. Regardless of the background of your sales associates - whether they come from commercial, product or project management, we teach practical and usable approaches:
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Understanding customer pain points
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Territory management
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Finding new customers
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Presenting technical solutions
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Working trade shows
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Negotiating the best commercial solution
Our personalised training is available in 6 languages: English, German, Spanish, Portuguese, Flemish and French.
We work on 3 key principles
1. Business first - the technical second
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It's critical to understand the customer's business and pain points and then wrap technical solutions around their issues and complications.
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We challenge the sales organisation to really know their customers and understand the greatest issues affecting their business.
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2. Change
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We champion change. Challenge everything - including the way you approach the market and present solutions.
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3. Actions, not words
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Our training focusses on real results. We demonstrate how to communicate beyond words - using a variety of sales tools to help your sales associates succeed.
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Program Modules
We evaluate your organisation to create a program that suits your needs
Modules include:
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Sales Brand Values
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Developing and using business themes
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Dynamic Sales Communication
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Core Selling Skills
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Territory Management
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The Tough Questions
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Service and Sales cooperation
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Business Language
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Identifying the customer's pain points
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Best Practice Transfer between your operations